Ace Hotel owners love doing things their own way, and creating a neat experience based on a sense of place. Formerly the Breslin Hotel, the historic property that houses Ace Hotel New York has always been full of life. Alfred Stieglitz and Edward Steichen were neighbors; “Diamond Jim” Brady (the inspiration for Marlon Brando’s Guys & Dolls character) was a regular; visionary filmmaker, musicologist and painter Harry Smith lived there, too.
Built in 1904 as part of what would become an avenue of hotels, the property was situated in the Times Square of the turn of the century—an area full of clubs and restaurants, and New York’s first neighborhood to be electrified with lighting and signage.

The unique new boutique hotel has 260 rooms, and is located near the Theater District. Ace is the low card and the high card. The basic rooms are affordable but replete with cool amenities. The big suites offer all the luxury you would expect from a high-end hotel. They appeal to a broad spectrum of travelers. The interiors designed by Roman & Williams mixing modern and vintage furnishings, objects, lighting and finishes from different eras to reflect a sense of unconventionality and freedom, a little bohemian and a little sophisticated. While the lobby is layered and historical, the rooms are more efficient.

In some rooms, a full-size Smeg-brand refrigerator, with its streamlined, vintage profile, is stocked with real food, making the rooms feel more a friend’s cool apartment than a typical hotel room. Chalkboard paint on the walls and paintings by young artists individualize each room. Ace Hotel is working with forward-thinking local businesses to make the building a hub of movement and culture. They brought in Stumptown Coffee Roasters and a restaurant from Ken and April of The Spotted Pig as a natural extension of the Ace style and way of life. Ace New York is the coolest hotel in town.