In 1994, former fashion entrepreneur Murray Moss who helped shape the surrounding Soho retail geography, opened Moss in a small former gallery space in Soho, with a determination to transform the public perception of industrial product design. The store quickly became internationally known for its product selection and presentation, with clients ranging from highly informed design professionals, to celebrities, students, and tourists with maps.

Today, Moss became the design Mecca of New York and offers one of the world’s most sophisticated selections of porcelain tableware, crystal and cutlery, contextualized in presentation by association with furniture and lighting from some of the greatest designers of the 20th century.

At Moss, context is fundamental, and value should be inferred from inaccessibility. The shop intentionally looks and feels like a museum, with everything locked behind glass or raised onto platforms. It’s cold. It’s white. The music is tense. The selling staff wear dark monotone clothing. And Asian, black or white, male or female, they register as one – young, good looking, courteous, helpful, and informed. Above all, informed. Provenance, designer, manufacturer, materials, manufacturing process – the staff is poised to discuss all aspects of each product, including the assembling of component systems of shelving, tables or seating.�
Moss has been instrumental in shaping the direction of design retail, and the shop functions as arbiter, advocate, presenter, as well as gallery, showroom and salon.