Opening Ceremony brings together emerging American talent with both young and established designers and artists from abroad.   Opening Ceremony recreates a shopping excursion based on four different perspectives–established designer (designers that best exemplify the country), emerging designer, one of a kind vintage pieces and select items from the open-air markets. 

Opening Ceremony appropriates the mission statement of the modern day Olympics from the founder, Baron Pierre de Coubertin. In 1896, he transformed what the Greeks had created into a modern day business venture. The Olympics were founded under the guise of creatively merging sports, business, and global participation.  Opening Ceremony takes from this foundation and applies these elements towards fashion .They currently feature Proenza Schouler (US), Rachel Comey (US), Mary Ping (US), Rodarte (US), Alexandre Herchcovitch (Brazil), Lutz (Germany), Schiesser Revival (Germany), Pulver (Germany), BLESS (Germany), Hussein Chalayan (UK), Marios Schwab (UK), Hakan Yildirim (Turkey), Vlas Blomme (Japan), Whereabouts (Japan) and many more established and young designers. Now they opened their new store in Ace Hotel New York, which is much spacious than the flagship one in downtown.